Ezine Advertising Powerful Use of Ads to Drive Traffic to Your Site | ArticlesBase.com

<p>The beauty of ezine advertising is that it’s the most targeted form of advertising on the Internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities. <br /><br />This is why ezines are such a good choice. As long as your ad relates closely to the theme of the ezine, the person reading your ad is already halfway toward buying what you have to offer. <br /><br />There are three types of ads that you can place in your chosen ezine: a classified ad, a sponsor ad, and/or a solo ad.<br /><br />The classified ad is the smallest and least expensive. This three to five line ad is often run in a block with other classified ads, one on top of another, similar to a page of classified ads in your local newspaper. This contains just a brief description with an email or link to your web site. This costs a few dollars, generally about half the cost of a sponsor ad.<br /><br />A sponsor ad is placed at the top of the ezine, often under a heading like: "Please support our sponsor.” This ten to fifteen line ad will draw more attention since it is the first thing the reader sees when the email is opened. This is priced around twenty dollars.<br /><br />The most effective, and naturally the most expensive, is the solo ad. This is not part of the ezine, but instead goes out as an email to everyone on the mailing list. The message is all about you and your product or service. This ad can be as long as 700 words, allowing you to go into great detail, and will cost in the neighborhood of forty to fifty dollars, about twice the cost of a sponsor ad. However, some of the larger ezines may ask for hundreds or even several thousand dollars for a solo ad. <br /><br />Once you’ve written your ad and chosen an ezine, the best way to proceed is to think like an educator. The most effective teaching method is repetition. Experienced teachers will cover the same information in several different ways. They might lecture one day, followed by a reading assignment and discussion, and then an essay, all on the same topic. <br /><br />Very few people learn something thoroughly the first time they see it. And few people respond to an ad the first time they see it. Since you are trying to educate and motivate your target audience, you want them to see your ad more than once. <br /><br />This is best done by first running a solo ad, then running a sponsor ad in the next two or three issues of the same ezine. Finally, for the next five to seven issues run a classified ad. The readers will see your ad for many weeks and begin to understand the message and warm up to your offer. They need time to mull it over, compare products and prices, and decide if they really need it. Give them time, educate them, and they will buy.</p> <p>Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.<br />&lt;a href="http://www.adsence-dollar-factory.com"&gt;<a target="_blank" href="http://www.adsence-dollar-factory.com&lt;/a&gt;" rel="nofollow">http://www.adsence-dollar-factory.com&lt;/a&gt;</a><br />&lt;a href="http://www.100earningtips.com"&gt; <a target="_blank" href="http://www.100earningtips.com&lt;/a&gt;" rel="nofollow">http://www.100earningtips.com&lt;/a&gt;</a></p><strong>About the Author:</strong><br /><p>imran from mumbai</p>

Promotional Pens-Still A Good Idea?

<p>What business does not give out pens? Most do give their customers pens. Their are those that have the idea that pens are over used and don't work for advertising. But, if you think about it people still need pens. People are forever losing the pens they have and picking up other ones. When your promotional pen gets used, lost and then found again it is still advertising the logo that you had printed on there. While people are still using pens they will still work as advertising. <p> You already know that you can use pens for endless writing reasons. The point is they have a purpose. Because there is a specific use for these they will always be needed. While pens are needed they will be used and also looked at. It doesn't matter who ends up with you pen. You never know who will need your products or services. <p> You don't have to settle for the cheapest and plainest pen available. You can add some bells and whistles so to speak. There are different style pens that are very attractive. The fatter style pens are easier for people with arthritis to use You can also get silly ones with feathers or even games and laser pointers. <p> Realizing this can truly help you when you are looking for a promotional pen to advertise your business on. Of course, we all have personal preferences as to colors and styles of the pens and other writing instruments that we like best, and this of course will factor into your selection. <p> A good looking pen is important but one that writes well is better. The writing capability of your pen is the most important aspect. So, before you place that large order make sure of the quality by testing out samples of the pens. If you have a quality promotional product company that you are dealing with then they will be happy to send you samples and give you suggestions. What it boils down to, is the pen that writes the best is the pen that people will reach for every time they need one. You want that to be your pen. <p> Every company needs its own handy <a href="http://www.promotionalpro.com/promotional-printed-logo-pens-pencils.htm">promotional pens</a> to use in the office and give to clients. If you want <a href="http://www.promotionalpro.com/">cheap logo items</a> you really can't do better than a lovely pen. <p> <p></p>

The 10 Warning Signs of a Cheating Husband

<p>Trying to find out if your husband is cheating can be tricky. These days, married men can act so faithful in front of you while having an affair behind your back. No matter what act they try to play, they are still going to show some signs of cheating whether they realize it or not. Here are 10 warning signs of a cheating husband.</p><p>1. They will often show interest in things they didn't before. This may be the type of music they listen to or hobbies.</p><p>2. Cell phone behavior will change. Cheating husbands like to delete text messages and erase call history. They might take calls in private. They will keep there phone near them and most often hesitate to let you see it.</p><p>3. They will start paying more attention to there appearance. They might have new shaving habits. They often take more showers and will smell nicer. Wearing more appealing clothes will become a habit.</p><p>4. They will spend more time away from home. Husbands will usually tell their wives a bunch of excuses why they can't be home. This sign becomes more obvious when it just starts to happen out of nowhere.</p><p>5. Their computer usage increases. They will use this time to send emails to their mistress and communicate with them. They could probably do this without the wife not being aware of this.</p><p>6. Work hours and overtime may increase. This is what a cheating husband might tell their wife.</p><p>7. Distance will grow. They will probably feel uncomfortable around you and avoid certain situations with you.</p><p>8. Sex life decreases.</p><p>9. They will start fights or arguments with you for no apparent reason.</p><p>10. More money is being spent. A cheating husband will probably have to buy their mistress gifts or other things.</p><p>These are some of the warning signs of a cheating husband. Not all signs will tell you if your husband is cheating so it is a good idea to make sure there isn't a legitimate reason for their behavior before assuming its a sign.</p><p>If you see the <a target="_new" href="http://www.squidoo.com/thesignsofcheatingspouse" rel="nofollow">signs of a cheating spouse</a> and want to find a quick and guaranteed way to confirm your suspicions, <a target="_new" href="http://catchmycheatingspouse.blogspot.com" rel="nofollow">click here</a>.</p>

Car Insurance - How Big a Risk is a Woman? | ArticlesBase.com

<p>Gender-specific car insurance does not give added benefits according to non-specialist insurers. They maintain that companies like Sheilas Wheels are simply innovative advertising campaigns targeted at female drivers. Craig Martin from Norwich Union says that although women drivers are a lower risk, a standard policy offers many practical benefits, which outweigh the additional gimmicks offered by specialist insurers.<br />
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Moreover, there comes a point when insurance for women becomes just as expensive as that for men. The AA quotes the case of a Ford Focus being driven in Cambridgeshire, for which the insurance for a woman, aged 55, was 257.65 pounds and for a man 252.52 pounds.<br />
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Young men have a far higher risk of having an accident than women, however this risk difference decreases with age. Take a male motorist aged 17; in our survey their premium was 2,906.25 pounds, whereas a similar policy for a woman was 1,938.13 pounds. When both motorists reach the age of 40 there is practically no difference in the premium. For people in their mid-50s, insurance for a man is marginally cheaper than that for a woman.<br />
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There are a number of other factors influencing insurance costs apart from age and gender. A high crime postcode area, like Liverpool, has premiums which are more than double the national average. This characteristic is weighted far more heavily than many others.<br />
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Confirming the trend mentioned above, young men have a six times greater risk of dying in an accident than a young women. However, by their mid-30s, both sexes have an equal chance of having a fatal accident. The fatality risk for older men is lower than that for women.<br />
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The insurer, Churchill, has found that over a lifetime, men have less accidents compared to women, 8.2 accidents to 9.5. Incidents involving women, which predominantly occur at lower speeds, cost the insurer less than for men<br />
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The headline figure you are quoted is not necessary the final figure. Although the level of excess may reduce the premium, the contribution of the driver towards the bill for repairs may far outweigh the apparent cheapness of the initial quote. For example, Norwich Union may give you a low quote, but their excess charges are extremely high. If you are quoted a cheap headline figure, look for extra charges for services such as European cover or a courtesy car.<br />
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Providers, who are members of the same group, will search for potential customers having the same profile and establish their price range accordingly. Although Direct Line, Churchill, Privilege and Natwest are all members of the RBS Group, they will all quote you different prices. Looking at the supermarkets, Norwich Union underwrites the motor insurance offered by Asda, the RBS Group provides the insurance for Tesco and esure for Sainsbury.<br />
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There are a number of reasons why car insurance for women is lower than that for men up to the age of 45 - government figures show that over 92 per cent of convictions for driving offences in the UK are for men. Men are responsible for 98 per cent of all convictions for dangerous driving. Women drivers tend to drive more slowly, carefully and for shorter distances than men. Although women have as many accidents as men, they are less likely to be serious.</p><strong>About the Author:</strong><br />Everybody needs to have car insurance but have you thought, that if you have a fatal crash you and your family would benefit from having Life Insurance. So get insured now, visit Best Life insurance Online and get a quote for <a href="http://www.bestlifeinsuranceonline.co.uk" rel="nofollow"> Life Insurance</a>.

10 Signs You Need New Cookware

<p>If your cookware is past its best, and you're down to your last couple of usable pans, then it's definitely time for new cookware, but why else would you want to change your pans?</p><p>1. You might want to save money, and use pans that are more environmentally friendly, and more energy efficient.</p><p>2. You might be fed up of having pans with wobbly or damaged handles that aren't safe to use.</p><p>3. Your pans might be losing their non stick, and so are becoming harder to clean, and you're not using them as often when you cook.</p><p>4. Your pans might just be old and past their best.  Maybe you've used them for many years, and think that with all the advances in kitchenware technology, now is as good a time as any to change them.</p><p>5. You might have some pans that are never used.  This could be that they're too small or too big.  Your family might have expanded, or your children might have left home, and so you need as many big pans.</p><p>6. Your pans might have come from friends and family as they changed their pans, perhaps due to changes in family sizes.  It might be that the cast off pans you're using aren't really the right sizes for the meals you cook, and you'd benefit from some new pans, that are the right size and are best for you.</p><p>7. As you get more adventurous in the kitchen, you might find that you as cookware doesn't perform as you want it to, and that your pans are holding you back.  By choosing more appropriate pans, you'll be able to let your imagination run wild in the kitchen, and create some amazing meals.</p><p>8. Older pans may have wobbly or metal handles that make them hard to maneuver when hot or heavy.  By choosing new pans with better handles, you'll be more confident when draining or serving your home cooked food.</p><p>9. Perhaps you just want new pans.  You might have never have had new pans, and want to choose some of you own, that meet your requirement.</p><p>10. You might have recently moved house, or decorated, and you're your kitchenware to match your kitchen.  Perhaps you just want bright colours to make cooking more fun, rather than the plain and boring pans you've got now.</p><p>You might think that a set of new pans is an extravagance that you can't afford at the moment, and that you'll make do with what you've got.  Alternatively, you might be considering replacing your old pans with a cheap set, just to tide you over.</p><p>Find out more about the incredible <a target="_new" href="http://www.kitchenwarexpress.co.uk/product-listing/Brands:6-Meyer/Products:73-Saucepans/" rel="nofollow">Meyer Saucepan</a> range, and see what else in the <a target="_new" href="http://www.kitchenwarexpress.co.uk/product-listing/Category:72-Cookware/Brands:6-Meyer/" rel="nofollow">Meyer Cookware</a> range will make your time in the kitchen easier, at KitchenwareXpress.co.uk.</p>

Cost Effective Interviewing

<p>The most cost effective web conferencing tool available today is VYEW with a free price tag and feature rich components that compete with the leading web conferencing providers. The cost structure includes a free version with unlimited meetings, SLL secure logon, 10 participants and 20 separate meeting topic white boards. There is however advertising with the free version. The white boards could be images, documents, presentations, notes and drawings. Paid subscriptions starting at 6.95 have no advertising and increase the number of meeting participants and white boards allowed.</p><p>Employees of the company can upload presentations at any time and have colleagues view them anytime. In addition this is a cost effective way of conducting meetings with employees in distant cities or interviewing prospective employees at your convenience without the interview costs. There could be a significant decrease in training costs as a result of seminars and courses presented online.</p><p>The software is web browser based with multi-platform support and no software install required to run a conference. You can use your current web cam to have a visual of all members and share desktops and screen captures. You can stream what is on your desktop to all participants or take a screen shot and share it. Voice over IP is supported with this software as a push button feature sending voice communications via the data network. Each online meeting supports telephone conferencing where topics and ideas are discussed. The collaboration features include white board tools, annotations, public and private text chat. White board drawing tools are nifty allowing you to convey ideas with the drawing tools as you would with any technical meeting. In addition multi language support is available for meetings with non-english speaking countries. There is a session recording feature, however that does require install of windows software. Any recorded meeting could be used as training material or as a presentation to clients.</p><p>There is all of the security features you would find with any web conferencing software such as permission settings, usage statistics and invite manager. The invite manager works using the member email address and including a note inviting members and setting permission levels.</p><p>Shaun Hummel is an author of various technical books and has a web site focused on information technology job search solutions and certifications.</p><p><a target="_new" href="http://www.networkjobsolutions.com" rel="nofollow">http://www.networkjobsolutions.com</a></p>

Important Points to Be Kept In Mind for Preventing Wrinkles

<p>Nobody can find the recipe of staying young ever and forever till now yet. But keeping in mind some days you can slow down the speed of your aging up very well and this can be done by taking good care of yourself. By taking care of yourself which can give you very good benefits and if you wish to know how it is done just read following. <p> Whether you have wrinkles or you are just getting the first signs use these tips to use them in a good way which will surely take many years off you. Just keep in mind the following points as they act as anti aging facial masks. 1. You have to nourish yourself <p> you have to eat all delicious, cherries, fruits, berries and all greens you like. And then try to eat some of more of it. They taste very good, and also they take care of your skin inside and out it also fights out the reasons that cause wrinkles and aging. Using it with various kinds of things which are good for skin is also very much useful and important 2.try Drinking lots of Water <p> water is not only vital for our living but it also nourishes and takes care of many other kinds of things related to our body, so to take care of skin make sure that you drink at least 8 glasses of water each day. 3. Your Face needs exercise this is the best method to help your skin to get the best it can, make sure you give your muscles of face good exercise each day which will definitely give very good results. <p> Look into the mirror. Shout n make angry faces and then try to look surprise for few more minutes that will help your skin to stop getting sagged. 4. Try to check the Damage caused by the sun yes for sure the sun is very important component of the human life, for it brings the vital vitamins-D. But make sure that before you have to go out, see that you put a god sun screen on your face. Sunscreen lotion can also be used, but you have to make sure it's natural one creams. Putting money in all these things is mostly no help but u have to make sure that these anti aging facial masks have nice components which tell heather they are good or not or will do nay good to not. <p> Author writes for <a href="http://www.bomarshe.com/" target="_blank">anti aging skin care</a>, <a href="http://www.bomarshe.com/shop/product_info.php?products_id=2" target="_blank">anti wrinkle cream</a> and <a href="http://www.bomarshe.com/shop/product_info.php?products_id=4" target="_blank">anti wrinkle serum</a>. <p> <p></p>