Ezine Advertising Powerful Use of Ads to Drive Traffic to Your Site | ArticlesBase.com

<p>The beauty of ezine advertising is that it’s the most targeted form of advertising on the Internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities. <br /><br />This is why ezines are such a good choice. As long as your ad relates closely to the theme of the ezine, the person reading your ad is already halfway toward buying what you have to offer. <br /><br />There are three types of ads that you can place in your chosen ezine: a classified ad, a sponsor ad, and/or a solo ad.<br /><br />The classified ad is the smallest and least expensive. This three to five line ad is often run in a block with other classified ads, one on top of another, similar to a page of classified ads in your local newspaper. This contains just a brief description with an email or link to your web site. This costs a few dollars, generally about half the cost of a sponsor ad.<br /><br />A sponsor ad is placed at the top of the ezine, often under a heading like: "Please support our sponsor.” This ten to fifteen line ad will draw more attention since it is the first thing the reader sees when the email is opened. This is priced around twenty dollars.<br /><br />The most effective, and naturally the most expensive, is the solo ad. This is not part of the ezine, but instead goes out as an email to everyone on the mailing list. The message is all about you and your product or service. This ad can be as long as 700 words, allowing you to go into great detail, and will cost in the neighborhood of forty to fifty dollars, about twice the cost of a sponsor ad. However, some of the larger ezines may ask for hundreds or even several thousand dollars for a solo ad. <br /><br />Once you’ve written your ad and chosen an ezine, the best way to proceed is to think like an educator. The most effective teaching method is repetition. Experienced teachers will cover the same information in several different ways. They might lecture one day, followed by a reading assignment and discussion, and then an essay, all on the same topic. <br /><br />Very few people learn something thoroughly the first time they see it. And few people respond to an ad the first time they see it. Since you are trying to educate and motivate your target audience, you want them to see your ad more than once. <br /><br />This is best done by first running a solo ad, then running a sponsor ad in the next two or three issues of the same ezine. Finally, for the next five to seven issues run a classified ad. The readers will see your ad for many weeks and begin to understand the message and warm up to your offer. They need time to mull it over, compare products and prices, and decide if they really need it. Give them time, educate them, and they will buy.</p> <p>Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.<br />&lt;a href="http://www.adsence-dollar-factory.com"&gt;<a target="_blank" href="http://www.adsence-dollar-factory.com&lt;/a&gt;" rel="nofollow">http://www.adsence-dollar-factory.com&lt;/a&gt;</a><br />&lt;a href="http://www.100earningtips.com"&gt; <a target="_blank" href="http://www.100earningtips.com&lt;/a&gt;" rel="nofollow">http://www.100earningtips.com&lt;/a&gt;</a></p><strong>About the Author:</strong><br /><p>imran from mumbai</p>

Promotional Pens-Still A Good Idea?

<p>What business does not give out pens? Most do give their customers pens. Their are those that have the idea that pens are over used and don't work for advertising. But, if you think about it people still need pens. People are forever losing the pens they have and picking up other ones. When your promotional pen gets used, lost and then found again it is still advertising the logo that you had printed on there. While people are still using pens they will still work as advertising. <p> You already know that you can use pens for endless writing reasons. The point is they have a purpose. Because there is a specific use for these they will always be needed. While pens are needed they will be used and also looked at. It doesn't matter who ends up with you pen. You never know who will need your products or services. <p> You don't have to settle for the cheapest and plainest pen available. You can add some bells and whistles so to speak. There are different style pens that are very attractive. The fatter style pens are easier for people with arthritis to use You can also get silly ones with feathers or even games and laser pointers. <p> Realizing this can truly help you when you are looking for a promotional pen to advertise your business on. Of course, we all have personal preferences as to colors and styles of the pens and other writing instruments that we like best, and this of course will factor into your selection. <p> A good looking pen is important but one that writes well is better. The writing capability of your pen is the most important aspect. So, before you place that large order make sure of the quality by testing out samples of the pens. If you have a quality promotional product company that you are dealing with then they will be happy to send you samples and give you suggestions. What it boils down to, is the pen that writes the best is the pen that people will reach for every time they need one. You want that to be your pen. <p> Every company needs its own handy <a href="http://www.promotionalpro.com/promotional-printed-logo-pens-pencils.htm">promotional pens</a> to use in the office and give to clients. If you want <a href="http://www.promotionalpro.com/">cheap logo items</a> you really can't do better than a lovely pen. <p> <p></p>