Saturday, October 3, 2009
Issues to Check Before Buying Promotional Products
<p>Most companies by now have heard about the benefits of promotional product advertising, after all, it seems to just make sense that low cost promotional product advertising with its far reaching effects on your business are truly the best way to promote your business. Many people purchasing promotional items for the first time not only struggle with which products to order but also with the best way to use them in their business. The following are some of the questions that seem to come up over and over again.</p><p>You really need to know who you want to attract with your promotional item before you can pick one. There are lots of demographics in our society and the one you are trying to reach may be pretty specific. If you are trying to widen that and want to get a wider variety of people you should get a product to target that group specifically.</p><p>Your target demographic will depend on a few different things. Sometimes you will need to focus on the people that have a specific hobby rather than their gender and age. If you would like to attract more stay at home parents to your cafe, then setting up a family friendly kids play area will work well for you. You could keep it full of inexpensive promotional toys as well. This would be completely different from something that you would want for a cigar bar.</p><p>When picking out items for your next promotion you have to decide on how much you want to spend. This is also determined by the quality of the items and how many you will need. You don't want to put your company name on cheap products. If you are planning on company participation in a parade, then you will want something cheap because you will be throwing these things to people on the sidelines. Plastic beads with your company logo are a must here. If you have a high end boat company you could put your name on a tiny plastic boat and have those on the beads. Now for an in store promotion you will be much better off with something much more fancy, like promotional boat lounge chairs or a set of large colorful matching towels.</p><p>You will want to choose colors and images next. Obviously you will be using your company logo and you want the colors that you use to go with it well. The images you choose, if any will be something that makes sense with your business. Some items have more printing space than others and you can use some space to put pictures or some artwork. You can put whatever will make your item more memorable.</p><p>You need nice useful <a target="_new" href="http://www.promotionalpro.com/" rel="nofollow">promotional items</a> that are selected for a specific demographic. Your wonderful <a target="_new" href="http://www.promotionalpro.com/promotional-merchandise.htm" rel="nofollow">promotional merchandise</a> will pull the interest that you want in your business.</p>
Social Anxiety Disorder Awareness
It is normal to feel nervous, even intimated, when in the presence of other people. This is especially true when we are around those whose opinions matter to us, like an employer, a potential life partner, or a peer. We are always vulnerable to the scrutiny of others, and at any moment people around us can take away their approval and goodwill. The potential for rejection and censure in every situation can be a scary thing.
<br>
<br>But there is a huge difference between appropriate social anxiety and Social Anxiety Disorder (SAD).
<br>
<br>The first one is manageable --- in fact, it can be channeled positively towards personal development. The second is dysfunctional. It can keep an individual from working productively, as well as establishing deep and meaningful relationships. It can even result in so much physical and emotional distress, that the anxiety interferes with all aspects of a person's life.
<br>
<br>If you feel that your social anxiety is already pathological, it's time to seek help and/or initiate an appropriate intervention. To guide you further in your personal assessment, below is some more information about this often overlooked mental health condition:
<br>
<br>What is Social Anxiety Disorder?
<br>
<br>The Diagnostic and Statistical Manual of Mental Disorders (DSM), the handbook of most mental health professionals, defines SAD as the 'significant and persistent fear of social or performance situations in which embarrassment, rejection or scrutiny is possible."
<br>
<br>There are two key terms in this definition: significant and persistent. Significant refers to the anxiety's intensity; it is often disproportionate to the trigger. The person experiencing the symptoms would be the first to admit that their fear is unreasonable.
<br>
<br>Persistent refers to the chronicity of the symptoms. Social anxiety reactions are recurring; they will keep bothering the individual unless the right intervention takes place. The symptoms can recur when the individual is faced once again with the same situation, or if they start thinking about potential social interactions.
<br>
<br>Individuals with Social Anxiety Disorder are known to struggle with other types of anxiety as well.
<br>
<br>What are its signs & symptoms?
<br>
<br>Symptoms of SAD vary from person to person. Some suffer primarily physical stress reactions, others primarily mental or emotional ones. There are also those who experience all three reactions: physical, mental and emotional.
<br>Physical anxiety reactions include trembling of the hands, palpitation, hyperventilation and excessive sweating. Severe cases of Social Anxiety Disorder may even result in a heart attack or persistent gastro-intestinal disorders. Emotional and mental symptoms include difficulty concentrating, the feeling of being trapped, obsessive thoughts and depression.
<br>
<br>How do people develop Social Anxiety Disorder?
<br>
<br>Social Anxiety Disorder is both a genetic and a learned condition.
<br>
<br>Recent studies reveal that anxiety disorders run in families, suggesting that SAD may be hereditary. Whilst results of investigations are still not conclusive, it is believed that people who have imbalance in the brain chemicals serotonin and norepinephrine --- our natural mood regulators --- tend to suffer anxiety symptoms more than those whose bodies naturally produce them. Imbalance in brain chemicals is a genetic condition.
<br>
<br>In other times, social anxiety is a learned response. It can be a result of a traumatic event involving social interactions that a person has difficulty processing. For example, being embarrassed before a crowd can be traumatic for a person and may result in a phobia of crowds. Having a verbally abusive parent can also set the groundwork for future social anxiety disorders.
<br>
<br>Social anxiety can also be caused by an upbringing that limits opportunities to interact with others. When a person did not get to learn social skills growing up, it is not impossible that they would find social interactions emotionally threatening.
<br>
<br>Is there treatment for Social Anxiety Disorder?
<br>
<br>The good news is the prognosis for Social Anxiety Disorder is very positive. In fact, there are many natural and do-it-yourself treatments for this condition that have been found effective. These include proper diet, stress management exercises and self-talk.
<br>
<br>In the clinical setting, cognitive-behavioral interventions have been found to be the most effective against social anxiety. Cognitive-behavioral techniques involve identifying self-defeating ways of thinking and behaving, and replacing them with functional ones. Psychoanalytic techniques, which involve surfacing unconscious causes of social anxiety, have also been found to be effective.
<br>
<br>About the Author: Alan Pearce has put together a complimentary report on how to cope with and overcome Social Anxiety Disorder that will help you become a more positive and confident person quickly and permanently. To download it instantly visit http://www.social-anxiety-secrets.com
<br>
<br>
<br>But there is a huge difference between appropriate social anxiety and Social Anxiety Disorder (SAD).
<br>
<br>The first one is manageable --- in fact, it can be channeled positively towards personal development. The second is dysfunctional. It can keep an individual from working productively, as well as establishing deep and meaningful relationships. It can even result in so much physical and emotional distress, that the anxiety interferes with all aspects of a person's life.
<br>
<br>If you feel that your social anxiety is already pathological, it's time to seek help and/or initiate an appropriate intervention. To guide you further in your personal assessment, below is some more information about this often overlooked mental health condition:
<br>
<br>What is Social Anxiety Disorder?
<br>
<br>The Diagnostic and Statistical Manual of Mental Disorders (DSM), the handbook of most mental health professionals, defines SAD as the 'significant and persistent fear of social or performance situations in which embarrassment, rejection or scrutiny is possible."
<br>
<br>There are two key terms in this definition: significant and persistent. Significant refers to the anxiety's intensity; it is often disproportionate to the trigger. The person experiencing the symptoms would be the first to admit that their fear is unreasonable.
<br>
<br>Persistent refers to the chronicity of the symptoms. Social anxiety reactions are recurring; they will keep bothering the individual unless the right intervention takes place. The symptoms can recur when the individual is faced once again with the same situation, or if they start thinking about potential social interactions.
<br>
<br>Individuals with Social Anxiety Disorder are known to struggle with other types of anxiety as well.
<br>
<br>What are its signs & symptoms?
<br>
<br>Symptoms of SAD vary from person to person. Some suffer primarily physical stress reactions, others primarily mental or emotional ones. There are also those who experience all three reactions: physical, mental and emotional.
<br>Physical anxiety reactions include trembling of the hands, palpitation, hyperventilation and excessive sweating. Severe cases of Social Anxiety Disorder may even result in a heart attack or persistent gastro-intestinal disorders. Emotional and mental symptoms include difficulty concentrating, the feeling of being trapped, obsessive thoughts and depression.
<br>
<br>How do people develop Social Anxiety Disorder?
<br>
<br>Social Anxiety Disorder is both a genetic and a learned condition.
<br>
<br>Recent studies reveal that anxiety disorders run in families, suggesting that SAD may be hereditary. Whilst results of investigations are still not conclusive, it is believed that people who have imbalance in the brain chemicals serotonin and norepinephrine --- our natural mood regulators --- tend to suffer anxiety symptoms more than those whose bodies naturally produce them. Imbalance in brain chemicals is a genetic condition.
<br>
<br>In other times, social anxiety is a learned response. It can be a result of a traumatic event involving social interactions that a person has difficulty processing. For example, being embarrassed before a crowd can be traumatic for a person and may result in a phobia of crowds. Having a verbally abusive parent can also set the groundwork for future social anxiety disorders.
<br>
<br>Social anxiety can also be caused by an upbringing that limits opportunities to interact with others. When a person did not get to learn social skills growing up, it is not impossible that they would find social interactions emotionally threatening.
<br>
<br>Is there treatment for Social Anxiety Disorder?
<br>
<br>The good news is the prognosis for Social Anxiety Disorder is very positive. In fact, there are many natural and do-it-yourself treatments for this condition that have been found effective. These include proper diet, stress management exercises and self-talk.
<br>
<br>In the clinical setting, cognitive-behavioral interventions have been found to be the most effective against social anxiety. Cognitive-behavioral techniques involve identifying self-defeating ways of thinking and behaving, and replacing them with functional ones. Psychoanalytic techniques, which involve surfacing unconscious causes of social anxiety, have also been found to be effective.
<br>
<br>About the Author: Alan Pearce has put together a complimentary report on how to cope with and overcome Social Anxiety Disorder that will help you become a more positive and confident person quickly and permanently. To download it instantly visit http://www.social-anxiety-secrets.com
<br>
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